CASUAL INTERNATIONAL is the leading branding company, exporter, and manufacturer of professional sportswear-related products. It is now reinforcing its image as a leading provider of lifestyle brands too.

The company provides a comprehensive product range covering multiple product categories to a wide spectrum of end-users including professionals, corporations, clubs, and amateurs as well as for public and commercial applications.

CASUAL INTERNATIONAL has been the fastest-growing company in the sports business in Pakistan since 1995. We were able to cover around the world.

CASUAL INTERNATIONAL has positioned itself in the market by committing to our values: service, innovation, integrity, transparency, and professionalism. Expanding the retail business is one of the keys to our success. The retail model we hold offers a mature approach to the consumer.

CASUAL INTERNATIONAL works equally in the manufacture, branding, and distribution business, in a large capacity. A trust is built with our clients on scales of retail and branding. All our core values have placed us as a leader in the Pakistan Sports market:
Community Commitment
Experience in the sports business for almost 19 years
Nationwide marketing experience
Nationwide retail business
Nationwide biggest sports company

VISION & MISSION
Our mission is to provide our clients with everything they ask for by holding the largest & stable supply network in Pakistan and offering professional advice and counseling. Through extensive research and careful attention to our client demands and suggestions, we commit with passion to serve the best.

Constantly striving to build a solid reputation among those who seek to stand out, we make it our business to ensure the best quality products and service.

POSITION & TARGET
We positioned ourselves as the international brand in the sports industry, offering the best solution to clients for business creation & development in the sports territory.

We aim to expand our brand all around the worldwide territory, to become one of the largest sports brands in the region.

QUALITY SYSTEM
We adhere to the 360° Inspection System in our production control, which means the QA process will be carried out throughout the whole process of production, including the Sample Preparation & Confirmation, Raw Material, Production line inspection, and Finished product inspection, making sure all the goods from our company is 100% corrected and under high quality.

OUR SUPPORT
We offer our marketing support to all the potential client who wish to work with us, to expand the product category and market share in their local market. If you want to produce the goods under your logo, that is welcome too!

We also offer our service for marketing and sourcing for our client if they have different product demands, to bring them more profitable & quality products into their market, details, please see our service below:

Our Service:
Production/Sourcing/Marketing
Consulting/Design
Product Development
Order follow-up
Quality Control
Logistic/Shipment
Branding Promotion
Advertisement Support

Production Planning & Management
We plan and organize the entire production process systematically. Every step of the manufacturing process is carefully recorded. Our planning assures quality with time.

Manufacturing Control
We carefully ensure that every aspect of the process is well-managed and timely. We coordinate all processes to meet our client deadlines. We monitor the factory's yield daily and weekly, thus ensuring no surprises.

Quality Assurance
We ensure our clients receive what they want. We ensure our factories produce according to our client’s requirements and specifications. Our team of quality controllers will conduct regular checks to ensure quality is maintained at all times. Our inspections include raw material inspection, accessory inspection, in-line inspection, and final inspection.

Logistic Support
We make the necessary arrangements for shipments and ensure all shipping deadlines are met accordingly. We also provide consolidation services to be more cost-effective.

Export Documentation
We do the necessary documentary so that our client’s products are received legally and qualify for any preferential states, should they qualify.